Making Assumptions Could Hurt Your Business
Updated: Jul 18, 2019
Something I learned a long time ago as a business owner is never to assume someone isn't a potential customer or, at a minimum, can't benefit your business in some way.
I am reminded of a situation recently where another business owner initially accepted my invitation to meet only to cancel later. He insinuated that he didn't have time to meet with someone who wasn't a client.
Knowing he was new to the area, I was simply trying to help give him the lay of the land and some leads. I also figured maybe we could throw some business each other's way. But he was so fixated on only making time for what he felt were better prospects that he failed to recognize the opportunity standing right in front of him.
Here are three reasons why making an assumption like this is a bad idea:
1. Just because they're not a customer now doesn't mean they won't be down the road. Staying open-minded and relationship-focused means they will come to you first.
2. Even someone who isn't a client can still be that voice in the community or on social media, referring your services and promoting you as a trustworthy business owner.
3. That person could also have a large circle of influence. They'll get you in doors you wouldn't normally get in, and help you meet power players you wouldn't otherwise meet.
I may be a writer and editor by trade, but I firmly believe in leveraging all opportunities that help my business grow. I love helping others do the same while creating more value for the communities we serve. This includes promoting local small businesses, volunteering time in the community, and attending networking events and lunch and learns. I also try to offer advice to new business owners, where possible.
The point is that one should never assume someone isn't a client or could not benefit your business. You're not only limiting your growth potential, but you'll alienate yourself in the process.
Thanks for reading. If you enjoyed today's content, below are a few links to previous blogs I've written on how to be better in business.
*STEVE GAMEL is the President/Owner of Edit This, a writing and editing services company located in Denton, TX. Along with being a sports writer for the Denton Record-Chronicle, Steve handles anything involving the written word. Give him a call today to help give your business a clear voice.