So, you've been thinking about bringing in a writer to help you stay on top of all those blogs, press releases, your business website, and everything else you know you must do to engage with customers but struggle to handle on your own.
There are plenty of writers you can outsource work to, and maybe a few people sent you some names. But how do you know who the best writer for YOUR business is?
Ask yourself these 7 questions as you narrow down your search:
1. Did we connect?
Feeling connected with a potential writer is a big deal, whether it's a one-time project or a long-term relationship. Take note of genuine chemistry, their passion for their work, things you have in common, and the back-and-forth sharing of ideas. Did you feel comfortable? That's where you start.
2. Did they seek to understand my business?
You want to work with a writer who wants to know what makes your business tick, what matters most to you and your customers, and what you need to have written. It's also big if the writer makes suggestions for content you haven't considered yet. Writers who understand that can capture the culture of your business in whatever they write.
3. What kind of stuff have they written?
Having a writer at your fingertips whose portfolio includes a variety of projects (blogs, website content, press releases, newsletters, etc.) for different industries gives you peace of mind knowing you have one writer who can deliver the type of content you need.
4. Are they local?
Working with a local writer means they're likely out and about in the same community, are easily accessible, and probably know or have worked with your key business partners. If everyone else likes them and respects their work, maybe you found your writer.
5. Were they easy to contact?
If you find yourself jumping through hoops just to make contact with a potential writer about a job opportunity, then that's a red flag for your future working relationship. A writer who wants work and is dedicated to building trusting relationships will be easy to find.
6. What's my budget?
All writers are different, and they don't all charge the same amount for services. Knowing how much you can spend and what that writer's fees are is something you need to iron out. Are they flexible enough to work with you? It may trim your list of finalists if one or two of them are simply too expensive.
7. Do I have time to write everything myself?
Probably. But wouldn't it be easier to hire a writer to handle all of this for you? Business owners have a lot to keep track of. If you are struggling to keep up in areas like your communication strategy, then it's probably time to outsource.
Give Edit This® a call today!!!
With more than 20 years of award-winning industry experience, Edit This can handle all your writing and editing needs. We are local, affordable, and our passion for what we do shows in the quality of our work.
What we have found is that many business owners don't have the time to write or double-check their work. In some cases, they admit they are not good writers. This leads to mistakes in grammar or an important message coming across the wrong way.
Simply put: we bridge that gap.
We like to say we handle anything involving the written word – from newsletters and website content to book editing, ghostwriting, blog writing, and more. Give us a call today!
Thanks for reading!
*STEVE GAMEL is the President & Owner of Edit This, LLC, a writing and editing services company located in Denton, TX. Steve handles anything involving the written word. Give him a call today to help give your business a clear voice.