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  • Steve Gamel

What Type Of Content Writer Do I Need?

Updated: Jul 18, 2019



While sitting in the waiting room at my son's pediatrician appointment last week, I came across an article titled, 10 types of content writers and when to use them.


I wrote something similar in March that posed seven questions you should ask yourself before hiring a writer. This latest one was a great read, too, because while small-business owners should partner with a professional writer, not all are created equal.


In other words, you need to pick a content writer who is a good fit for your project(s).


Without spoiling all the details of that article, because I do think you should read it when you have the chance, it breaks all content writers down into 10 specialty groups.

1. Brand Journalist

2. SEO Copywriter/Generalist

3. Digital/UX Writer

4. Lead Generation Writer

5. Subject Matter Expert

6. Influencer

7. Social Media Writer

8. Advertising Copywriter

9. Technical Writer

10. Grant Writer

Adapting content to your brand's personality and message


Personally, I fall into the brand journalist category. Per the author, this is someone who likely has a background in newspapers and magazines (which I do) and is a pro at seeking out the story, constructing narratives, and finding the human interest element in your brand's vision and mission.


Brand journalists are great at blogs, newsletters, long-form pieces, content that highlights a company's history, etc. This is a big piece to what I do at Edit This®, and it goes a long way in giving your business a clear and authentic voice to communicate with clients. But I also think there is room for overlap, and the author says that's not unusual.


For example, I am also a resource in SEO copywriting, social media writing, stepping in as a subject matter expert, and writing advertising copy. If you can find a content writer who can learn your company's unique content writing needs, then your choice is made.


Call Edit This in Denton, TX for all your writing and editing needs

Whether you need us to write content from scratch or put a better spin on something you've written, Edit This is the writing and editing partner every business owner needs. The last thing you want are mistakes in grammar or an important message that doesn't come across the way you hoped it would.


Business owners might say they can't afford to hire a professional writer or editor. We say you can't afford not to (double negative alert ... but it works).


Our writing and editing services cover clients nationwide but are local to anyone in Denton, Corinth, Lake Dallas, Shady Shores, Hickory Creek, Lewisville, Flower Mound, Highland Village, Argyle, and the rest of DFW.


*STEVE GAMEL is the President & Owner of Edit This, a writing and editing services company located in Denton, TX. Steve handles anything involving the written word. Give him a call today to help give your business a clear voice.

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