Top 5 Reasons Why People Visit Your Website
Why do you think the majority of people visit your website?
Before you answer, let's rule out a few options:
It looks really nice
It's easy to navigate
You have cool photos and graphics
You've got a great sales pitch
I'm not saying these aren't important. A website should stand out, have all the bells and whistles, be visually pleasing, help you get found, and highlight your products and services. In fact, hiring a website designer rather than doing it yourself ensures you check all of these boxes. But there are very specific reasons why people visit your website – AND stick around for a while. And the key to ensuring you meet all of those needs is always to offer genuine, helpful, and engaging written content.
I see websites where the business owners put all their time and energy into images and design and totally neglected content. They end up with the equivalent of a high-performance sports car with no engine ... or the best running shoes with no laces.
As a result, their visitors have a very underwhelming experience (like these guys below).
Top 5 reasons why people visit your website
What brings people to your website are a few basic needs:
1. They want more information – They want to learn more about your products and services before they pursue a conversation and possibly do business with you. Perhaps they also want to view your portfolio, read testimonials, and understand how you compare to competitors. Make sure this information is front and center at all times and that your content answers every possible question, comment, or concern imaginable.
2. They want to be educated – Current and potential clients love websites that are helpful, informational, and have a consistent blog that can be referred to later as a resource. This is your opportunity to provide answers and solutions, or simply teach them something they didn't know and be seen as an authority on your craft.
3. They want to be entertained – Visitors will keep coming back to a website if there is a healthy balance of work and play. So give them a break and entertain. Use your blog to tell stories, share your heart, include funny visual elements like GIFs and memes, and post a fun video. You can also engage with your visitors through polls, light Q&As, and giveaways.
4. They want engagement – The best feeling in the world, at least for me, is when visitors engage with my posts. Maybe it's as simple as them saying, "Great job! I loved the post," or "I never knew this. Thank you!" This is an opportunity for your visitors to connect with you and feel a sense of community – so give them what they want! And as they do it more and more, you'll understand what your visitors want, which helps you improve your content.
5. They want to do business with you – Many times, your visitors don't have any questions. They simply come to your website and are prepared to do business. Your best bet in this situation is to make sure your content gives them the ability to do that quickly and efficiently. This includes detailed directions and immediate access to your online store. It also means providing all the ways they can contact you in-person or virtually and get the process started.
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Content is king, folks
Congrats on your fancy website, ladies and gents. But if you don't have relevant content, and you're not continually updating it with solutions to what people search for and what they're struggling with, what's the point?
Your website and blog must go beyond the standard "We're the best" stuff and in-your-face sales tactics to deliver the best and most down-to-earth experience possible. Think of every question your visitors have about who you are, what you do, why you do it, and how you can help. Then, provide those answers before they even ask.
And if coming up with that content is too difficult to do on your own, don't worry. Just call your friendly neighborhood writer and editor at Edit This®.
Call Edit This for all your website copy needs
You could take the time to learn to write your own content, but why do that when you can call Edit This? I believe there is an art to writing website copy and blog content, and on top of that, most business owners struggle with writing about themselves and their company anyway. If you are a website developer in need of a copywriter, call Edit This. If you are a business owner looking to redesign or create a website with well-written copy, we can help.
We bring more than 20 years of content writing and copywriting experience to the table and help take your next website project to another level.
Our writing and editing services cover clients nationwide but are local to anyone in Denton, Corinth, Lake Dallas, Shady Shores, Hickory Creek, Lewisville, Flower Mound, Highland Village, Argyle, and the rest of DFW.
*STEVE GAMEL is the President & Owner of Edit This, a writing and editing services company located in Denton, TX. Steve handles anything involving the written word. Give him a call today to help give your business a clear voice.
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