In this day and age, it is imperative that you give your business a clear and authentic voice to communicate with new and existing clients. Simply put, it helps you stand out and build relationships – and trust me, people want that. I mean, when is the last time you saw – or used – a phone book? As a customer, would you prefer to do a random search on the internet if your AC unit went out? Would you take your child to a pediatrician you are unfamiliar with? I bet you wouldn't