Since the day that my book, Write Like You Mean It: Mastering Your Passion For The Written Word, was published, I've had this irrational fear that no one will read the introduction. Why read the intro? Just curl up by the fire and jump right into Chapter 1. And then Chapter 2. And Chapter 3. And so on ... I didn't always read book introductions when I was younger. And it was for the same reasons: I simply couldn't wait to dive into whatever it was that the author was t

I was approached recently by a gentleman who was writing a book about poverty. A few of his goals were to shine a light on the epidemic, pepper his first chapter or two with a slew of sobering statistics, and then dive into how he's been getting people out of poverty for good. As he handed it to me, he admitted that what he had so far was too clinical and certainly not something someone would read cover to cover unless they were forced to. It was missing something, and it was