When clients tell me they need written copy and content for their business website, many admit that they have no idea what it's all supposed to look like or include. All they know is what's there already isn't delivering results. The more words, the better, they say. Adding oomph to your website is a smart idea to improve online visibility (think search results) and stand out, but taking your website copy and content from flat and uninspiring to outstanding and impactful is n