Most small-business owners know they'll need a professional writer and editor at some point to help them with, or completely take over, producing a variety of written content.
They may be fighting it tooth and nail right now, convinced they can still do it all on their own. But deep down, they know the day is coming where outsourcing all those blogs, newsletters, website copy, press releases, etc. is the right thing to do.
But how do they know when is the right time?
Edit This®, your source for all things writing and editing related in Denton, TX, is here for you whenever that time arrives. From content writing and copywriting to book editing, freelance article and feature writing, ghostwriting services, and everything in between, our goal is to give your business a clear and authentic voice to communicate with customers.
Here are 10 signs it may be time to hire a writer and editor for your business.
1. Your plate is full
Business owners have a lot going on. It may have worked for a while to handle customer service, employee concerns, payroll, marketing, etc. on your own, but now there's not enough time in the day and being your own writer for this week's blog is keeping you from spending time with your family. The answer? Delegate that task to a writer.
2. You're running out of ideas
Even writers sometimes struggle to come up with an endless stream of ideas for their writing pieces. So you can imagine how it must feel for a business owner whose well has run dry. Bringing in a professional writer will breathe new life into those content writing projects and spur ideas you simply don't have the time or energy to think of on your own.
3. You struggle putting ideas into words
This happens all the time. Business owners know everything about what they do for a living and even have a ton of ideas floating around in their head, but they struggle when sitting down to write. Writers are trained to take your raw ideas and turn them into strong content that works.
4. You hate writing
Look, I love writing. It's my passion, and I'm pretty good at it. But that doesn't mean it has to be your passion, too. In fact, you might be screaming at the top of your lungs that you're not a good writer. If you don't enjoy writing, it will show in how you write. It can also lead to poor grammar and a message coming across the wrong way.
5. You're making too many errors
Even if you enjoy writing and you're able to carve out time to handle those tasks, that doesn't mean you couldn't use a second set of eyes watching your back. Error-riddled copy will hurt your business. It destroys a customer's trust in you, it shows poor attention to detail, and it can lead to lawsuits, confusion, and disagreements.
6. You can't write fast enough
The goal is to write content as frequently as possible. Doing so helps your business appear in search results and sets you up as the authority on your craft. It also creates an expectation for readers (ex: readers of the Edit This blog can expect to see a post every Thursday). If you're so busy that your posts are inconsistent, it's time to bring in a writer.
7. Your writing has an inconsistent voice
Sometimes, you can tell when a business is using multiple authors to churn out written content – maybe some of it was written by the owners and others by the employees. This can be confusing when you consider everyone has their own style. Using a writer from the outside with a fresh perspective creates one voice for the company.
8. Your employees aren't writers
When you hire someone, the goal is to put them in a role they can thrive in and grow. That may not be as your part-time writer or editor. Outsourcing your writing and editing needs to a professional allows everyone to do what they do best.
9. You're not getting results
If you have a sound writing strategy, you should see results in the form of more walk-in business, leads, visitors to your website and on social media, and stronger relationships with your customers. If this isn't happening, not only should you rethink your strategy but you should strongly consider bringing in a writer who can turn the tide.
10. Your website guy needs copy
Most website developers prefer not to write the copy for your website or any additional content. Just like you, they don't write for a living. This means they will be looking for a website copywriter (that means you) to produce it. If you don't have the time or know-how to write strong SEO-rich copy, you should bring in a writer.
Want to read more? Here are 7 questions to ask yourself before hiring a writer.
Call Edit This® today!!!!
Edit This is the local writing and editing service every business owner needs. We not only write copy from scratch, but we can work with the content you have created to ensure it's clear and error-free. We save you a ton of headaches and get your message out quickly.
Thanks for reading!
*STEVE GAMEL is the President & Owner of Edit This, LLC, a writing and editing services company located in Denton, TX. Steve handles anything involving the written word. Give him a call today to help give your business a clear voice.