Whether you've utilized our writing and editing services before, or you've stumbled on us for the first time and are curious, I'd like to remind everyone of what we do here at Edit This®. What is Edit This? Companies like yours want to communicate with clients, spark engagement, and build trusting relationships, and one of the best ways to do that is with unique and authentic written content. The only problem is that most entrepreneurs don't have time to write and edit their
Three popular content writing strategies that help small businesses stand out and reach their intended audience are blogs, newsletters, and press releases. But which one do YOU need? Technically, you could incorporate one, two – or all three. There's no rule that says you have to pick just one. With that said, blogs, newsletters, and press releases each serve a specific purpose in your overall strategy. Using them as they were intended is critical, as is choosing the one that
A few keys to having a successful blog, regardless of what industry you are writing about, is to be consistent, focus on building relationships, have fun, and give readers something of value. And boy, did we lead by example in 2020! We take pride in our library of Edit This® blog posts, which covers practically everything that has to do with the writing and editing industry. From grammar tips to hacks for fellow writers and how to give your small business a voice, we've writt
Editor's Note: This is a guest post from one of our Edit This® business partners, Jaime Ellithorpe, with 540 Strategies. Jaime is a marketing and idea strategist, and we have partnered together several times already on content writing projects for her clients. Today, she discusses the importance of having the right message to target your ideal client and its impact on your small business. You can learn more about what Jaime does on her website and blog. 540 Strategies is also
I love seeing company websites that have fun and engaging employee bios on an About Us, Meet The Team, or Our Team page. While not a do-or-die element, these are some of my favorite pages to read. And the fact that they took the time to include them shows how much the owners value building connections between their staff and potential clients. Visitors click on those pages more often than you think. Employee bios give your site a sense of trust, personalization, and completen
As the weeks of sheltering in place roll on due to the COVID-19 pandemic, most small-business owners (essential and non-essential) are asking themselves a lot of difficult questions about the future of their company. Many of you have likely already taken critical steps to keep yourself afloat until all of us get back to a sense of normalcy. And we all will get through this, by the way! Unfortunately, when it comes to the here and now, I don't have all the answers. All I can d
One of my favorite things to do when I need a little inspiration is to look up popular quotes about writing and being a writer. I scoured the internet and pulled together 40 of my favorites. Most of these I found on popular sites like BrainyQuote and Goodreads. Enjoy! “All you have to do is write one true sentence. Write the truest sentence that you know.” ― Ernest Hemingway “Write without pay until somebody offers to pay.” ― Mark Twain "If I read a book and it makes my whole
We are less than a month into 2020, and all those New Year’s resolutions – especially the ones that have to do with the future of our small businesses – are still fresh in our minds. Maybe you have aspirations of hiring at least two more employees or a renewed focus on getting out from behind the desk and taking part in more networking and community service projects. There’s also the opportunity to add products and services to what you’re already doing and even pick the brain
At Edit This®, we talk a lot about the importance of giving your small business a voice. One of the best ways to do that while also building relationships with your readers is with blogs, and boy did we lead by example in 2019! We added 52 new entries to our library of blog posts this past year. It was a tough decision, but here are 12 of our favorite blog posts from 2019. Simply click on the individual green-colored links to take you to each article. What to do after you wri
Press Releases are a great way to share relevant information that is going on with your company or organization. Maybe you want to announce a new partnership or new hire. Or, your company won a prestigious award. Regardless of what the topic is, it can be challenging to write press releases on your own. Edit This® has experience in writing press releases that give your company instant exposure while helping brand you as an industry expert. Below are 6 benefits of press releas
As your friendly, neighborhood writer and editor at Edit This®, I believe every small-business owner needs to produce content that is not only value-added but is also authentic and helps them stand out.
After all, the last thing you want is to sound like everyone else.
But how do you accomplish that? And how do you make your content more readable? How do you become so engaging that readers want to read your blog, newsletter, and even your website copy from start to finish?
I have been asked several times over the years to describe what a typical day is like for a full-time writer, but I usually have trouble answering for the simple fact that each day of the week can be so drastically different from the next. Some days, for example, I can knock out four or five articles, blogs, or other content projects, and on others, I may spend all my time in meetings gathering information. There are also days where I am bouncing from one networking event to
I've had the pleasure of meeting quite a few website designers, and it amazes me how many of them previously didn't have a consistent relationship with a website copywriter. I say "previously" because now they know Edit This® and all is right with the world. But before that glorious day when the clouds parted and the sun shined down on us, they had no one to complement their incredible talent. In those situations, one of three things happened: 1. They'd have to write the copy
On August 31, Edit This® was voted Best Writing & Editing Service AND Best Blogger in the 2018 Best of Denton County awards. Obviously, that was a few months ago, but now we have our winner's certificates to show off. This blog post is simply to say THANK YOU once again to all our amazing friends, family, and clients who voted and continue to choose us for all their writing and editing needs. Edit This has now been voted Best of Denton County three times (2015, 2017, and 2018
Have you ever heard a business owner say they don't want to be successful? Of course not. That would be incredibly dumb to say, right? Granted, what "success" looks like is different for everyone. It could mean making lots of money, having your brand recognized all over the world, ensuring that what you do for a living – at its core – truly helps people, or simply being in love with what you do. At the end of the day, though, the desire to succeed is inside every business own
Whether you're a business owner who doesn't have time to write content, an aspiring novelist at a loss for words, or a PTA mom tasked with producing next month's newsletter, you could probably get used to the idea of having a writer and editor in your corner. Having that one person you can call for ALL your writing and editing needs is a huge timesaver, just like your bookkeeper keeps your records straight and the lawn guy keeps your front yard looking nice so you don't have
A common pain point I hear from potential clients of Edit This® is, "I need more content for my website!" This includes people who have started a business and are trying to add more oomph to their new site and those whose site was thrown together eight or nine years ago and hadn't been doing them any favors reaching customers. Visitors to your website these days need engaging and informational website content and website copy – there is a difference, by the way – to convince
Most small-business owners know they'll need a professional writer and editor at some point to help them with, or completely take over, producing a variety of written content. They may be fighting it tooth and nail right now, convinced they can still do it all on their own. But deep down, they know the day is coming where outsourcing all those blogs, newsletters, website copy, press releases, etc. is the right thing to do. But how do they know when is the right time? Edit Thi
Whether you're an avid reader of our weekly blog or visiting our website for the first time, I thought I'd remind everyone what we do here at Edit This. What is Edit This? Edit This, LLC is a Texas-based writing and editing services company specializing in helping business owners in all industries come up with the right words to effectively communicate with their customers (ex: blogs, content writing for websites, press releases). We also help the average Joe and/or Jane – pe