Does Your Business Have a Blog Yet?
If your small business doesn't have a blog yet, you're really missing out.
The good news is that it's not too late! But first ... why am I getting onto you about having a company blog? You may even be asking yourself, "What's the big deal if I have one or not?"
There are many reasons why your business needs a blog.
Here are just a few:
They give your business a voice.
Blogs help you become the authority in your craft.
The stuff you blog about is value-added content your audience is searching for right now. This is your opportunity to give it to them before someone else does.
Having a blog brings potential customers back to your website.
Brand recognition. The more eyes on your company, the better.
Improved insight into what your customers want.
Fresh content is Google's love language.
What Are Blogs?
People always ask me what content writing projects keep me busy the most as a professional writer for small businesses. The answer is blogs and website copy.
Why? Because they are the bread and butter of most content writing strategies for businesses across all industries. But that doesn't mean everyone knows what a blog is.
Blogs are short, informal web articles (you're reading one now) that you write for current and prospective clients to share ideas, best practices, industry trends, fun topics, etc. A few examples of blog ideas would be a fitness pro sharing 5-10 tips on how to lose weight or a roofing company writing advice about what to do after a hail storm. And the more of them you write, the better. Blogging consistently helps your company stand out while highlighting your personality, sparking engagement, and even allowing you to share pearls of wisdom.
This is why I ask, "Does your business have a blog yet?"
Every business needs a blog. And if we're being honest, they're not that hard to start. The problem for many business owners is that they get bogged down by three truths:
They don't have the time to write a blog.
They don't want to write.
They probably shouldn't be writing anything because their grammar isn't that good.
Hire Edit This® to Write Your Blogs
Edit This® is a writing and editing services company in Denton, TX. We specialize in producing written copy that explains your passion, promotes your products and services, and helps you stand out. And we bring more than 25 years of experience to the table.
This includes blog writing!
No more coming up with ideas by yourself.
No more juggling daily tasks with blogging.
No more ineffective, error-riddled content.
Your blogs are written by an expert who knows the business of blogging and takes the time to learn about your business and what makes you amazing. As a result, we can capture your voice, help your company stand out online, and save you the trouble of doing it yourself.
Stop Delaying. Start Your Company Blog Today!
I get it. It's hard opening yourself up to new things – especially when your to-do list as a small-business owner is already packed to the brim. But I promise you that if you start a blog for your business and hire Edit This to write it for you, you'll be busy doing all the things you love about your career! And your customers will thank you for it.
Whether you need us to write content from scratch or put a better spin on something you've written, Edit This® is the local writing and editing partner every business owner needs. The last thing you want are mistakes in grammar or an important message that doesn't come across the way you hoped it would. Business owners might say they can't afford to hire a professional writer or editor. We say that they can't afford NOT to.
Our writing and editing services cover clients nationwide but are local to anyone in Denton, Corinth, Lake Dallas, Shady Shores, Hickory Creek, Lewisville, Flower Mound, Highland Village, Argyle, and the rest of DFW.
Thanks for reading!
STEVE GAMEL is the President & Owner of Edit This®, a writing and editing services company located in Denton, TX. He is also the author of Write Like You Mean It: Mastering Your Passion For The Written Word. Steve handles anything involving the written word. Give him a call today to help give your business a unique and authentic voice.