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  • Writer's pictureSteve Gamel

New Year, New Content Needs? Add Blogs to Your Writing Strategy


For giggles, I went back into my computer files a few weeks ago and counted all the blogs I wrote for my many small-business clients in 2022. There were 522 of them.

My first thought was, "no way!" So I went back and counted again. And then again.

Each time, I got the same wild number – 522.

I shouldn't have been surprised. Granted, that's still an outrageous number. But it's proof that more companies than ever see value in writing blogs. They want to be thought leaders, and they are staying consistent with it ... hence, why I wrote 522 of them!

What's a blog, you ask?

I probably should have started with that. My apologies; I simply liked the opening above much better. Blogs are informational web articles (you're literally reading one right now) businesses use to inform readers, answer prospective client questions, and share everything from tips and tricks to details about their products and services, industry trends, and more.

A few examples of blog ideas would be a fitness pro sharing 5-10 tips on how to lose weight or a roofing company writing advice about what to do after a hail storm.

And the more of them you write, the better.

Over time, blogs award their authors with a lengthy list of benefits:

  1. A clear voice and personality for the business

  2. Better rankings in Google search results

  3. Brand awareness

  4. A spark in engagement among readers

  5. Genuine client relationships

  6. More value-added content for their website

  7. Blogs = more website visitors

  8. Their business is seen as an authority in that industry

  9. Improved insight into what customers want

Need to write blogs but aren't sure how to get started? Our blog experts at Edit This® can take this burden off your shoulders. Call us today at 469-360-3611.

Start Blogging Now for Success in 2023!

Every business needs a blog! And if I'm being honest, blogs aren't that hard to start. The problem for many business owners is that they get bogged down by three truths:

  1. They don't have the time to write a blog.

  2. They don't want to write blogs themselves.

  3. They probably shouldn't be writing anything – let alone blogs.

This is where my company can help. Edit This® is a writing and editing services company in Denton, TX. We produce written copy that explains your passion, promotes your products and services, and helps you stand out.

We bring more than 25 years of experience to the table. And that includes blog writing!

No more coming up with ideas by yourself.

No more juggling daily tasks with blogging.

No more ineffective, error-riddled content.

Your blogs are written by an expert who knows blogging and takes the time to learn about your business and what makes you amazing. As a result, we can capture your voice, help your company stand out online, and save you the trouble of doing it yourself.

Edit This Can Get Your Blogs Going in the New Year

I get it. It's hard opening yourself up to new things – especially when your to-do list as a small-business owner is already packed to the brim. But I promise you that if you add blogs to your content writing strategy and hire Edit This to write them for you, you'll be busy doing everything you love about your career! And your customers will thank you for it.

Whether you need us to write content from scratch or put a better spin on something you've written, Edit This is the local writing and editing partner every business owner needs.

Our writing and editing services cover clients nationwide but are local to anyone in Denton, Corinth, Lake Dallas, Shady Shores, Hickory Creek, Lewisville, Flower Mound, Highland Village, Argyle, and the rest of DFW.

Thanks for reading!

STEVE GAMEL is the President & Owner of Edit This®, a writing and editing services company located in Denton, TX. He is also the author of Write Like You Mean It: Mastering Your Passion For The Written Word. Steve handles anything involving the written word. Give him a call today to help give your business a unique and authentic voice.

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