Have You Considered Repurposing Those Older Blog Posts?
Blogs are fun to write. And if you do them long enough for your business, you're bound to rack up quite a bit of quality content for your audience to enjoy. For example – this is blog post No. 371 for me at Edit This®. That's A LOT! And while I'm proud that I've written so many, it got me thinking about the importance of repurposing some of those older blog posts.
Repurposing breathes new life into older blog posts and is just as important as writing them in the first place. Sadly, too many business owners forget this essential step in content creation.
And the result is a slew of old posts buried behind newer ones – wasted and forgotten.
Your Older Blog Posts Should Be Repurposed!
Blogs are short, informal web articles (you're reading one now) that you write for current and prospective clients to share ideas, best practices, industry trends, fun topics, etc. A few examples of blog ideas would be a tree service company sharing their Top 5 pruning tips with current or future clients or a roofing company writing advice about what to do after a hail storm.
And the more of these blog posts you write, the better – and more FUN – life will be.
Blogging consistently helps your company stand out while highlighting your personality, sparking engagement, and even allowing you to share pearls of wisdom.
But as you start racking up blog post after blog post, don't neglect the older blog posts. Your older blogs can be repurposed – much like a fresh coat of paint and elbow grease can transform your grandmother's rickety dresser into a bookshelf – to provide more value to your faithful readers while reaching a potentially larger audience and building your brand.
6 Ways To Repurpose and Breathe New Life Into Some of Your Older Blog Posts!
Link to old blogs in new posts.
I'm looking for ways to work in at least one or two links to previous blogs I've written every time I write a new blog – especially if those blogs add to the current blog's topic. Examples of this are riddled throughout the early stages of this blog post. Click on the links above!
Write follow-up blogs on a previous topic.
This tip piggybacks off the previous one. You can write follow-up posts related to an older and perhaps more detailed post. In some cases, you can eventually have five or six related posts branching off from the main one. And yes, always link back to the original.
Repost older blogs on social media.
This is also incredibly easy and something I need to do more of moving forward. I love watching blog posts I wrote three, four, or even five years ago gain new traction on social media simply by resharing them. If you're used to blogging once or twice a week, reposting an older blog gives you a bonus post without all the heavy lifting.
Repurpose older blog posts with updated content.
Instead of linking back to an old post or reposting the original content, take the idea of the original blog and freshen it up with new and updated material. This is especially true for blogs that are five or six years old. Maybe concepts that were popular back then are now outdated. Refresh your content and add new elements to attract a larger, more informed audience.
Create a presentation.
I can't tell you how many times I have taken older blog posts and used them to create a PowerPoint presentation for an upcoming meeting or speaking engagement. The content was right there. All I had to do was create a PowerPoint or change the content into a script to make it work for the audience I was speaking to. You can also convert your blog into a video or offline material such as a company newsletter.
Email your older blog posts to clients.
I am not a fan of spamming people, but there have been instances where I'm sitting with a client, and a particular topic comes up that I know I've covered in a prior blog. If the client expresses interest, I email them a link to the blog post so they can refer back to it later.
I challenge you to incorporate at least one of these tips for repurposing older blog posts into your routine – whether you have 600 blogs, 60, or 10. And if you need help writing and editing your blog posts, call Edit This®. You won't be disappointed.
Hire Edit This® to Write Your Blogs!
Edit This® is a writing and editing services company in Denton, TX. We produce written copy that explains your passion, promotes your products and services, and helps you stand out. And we bring more than 25 years of experience to the table.
This includes blog writing!
* No more coming up with ideas by yourself
* No more juggling daily tasks with blogging
* No more ineffective, error-riddled content
Your blogs are written by an expert who knows the blogging business and takes the time to learn about your company and what makes you amazing. As a result, we can capture your voice, help your company stand out online, and save you the trouble of doing it yourself.
Our writing and editing services cover clients nationwide but are local to anyone in Denton, Corinth, Lake Dallas, Shady Shores, Hickory Creek, Lewisville, Flower Mound, Highland Village, Argyle, and the rest of DFW.
STEVE GAMEL is the President & Owner of Edit This®, a writing and editing services company in Denton, TX. He is also a consultant and coach and the author of Write Like You Mean It: Mastering Your Passion for the Written Word. Steve handles anything involving the written word. Give him a call today to help give your business a clear voice.