As the weeks of sheltering in place roll on due to the COVID-19 pandemic, most small-business owners (essential and non-essential) are asking themselves a lot of difficult questions about the future of their company. Many of you have likely already taken critical steps to keep yourself afloat until all of us get back to a sense of normalcy.
And we all will get through this, by the way!
Unfortunately, when it comes to the here and now, I don't have all the answers. All I can do as a fellow business owner is many of the same things you are doing right now. But in defaulting to what I do as a writer, here are 4 helpful content writing tips for your small business during the coronavirus.
1. Don't stop communicating – Some of us are working from home while others have been forced to shut down for the time being. But that doesn't mean we should stop communicating with our loyal customers. If you have a blog, don't stop blogging. If you put out a monthly or quarterly newsletter, don't stop. If you previously weren't doing any content writing, start now. I say this because whether you have Edit This® help you or not, staying in front of people shows resiliency. It lets customers know you're still plugging along and are there for them now and in the future.
2. Update your website copy – In normal business situations, most of us have way too many irons in the fire to think about the small things that ultimately make a big difference. This includes making subtle changes to your website copy. Whether it's putting special notices on there about how you are operating during the coronavirus or making those long-overdue updates to products, services, employee bios, your unique story, etc., your goal should be to have your website be the best possible representation of your company. Not only can we help you with that, but I know plenty of website developers who'd gladly jump in.
3. Be active on social media – Times may be tough, but the social media bandwagon is still going strong – especially these days. As my dear friend Lorne at Blue Troop said in one of his blog posts, "We spend a ton of time on these channels, sometimes actively using three or four at the same time, so it goes without saying that small-business marketers should do the same if they want to get the attention of their target audience." I would venture to say you'll have even more reach than ever before simply because of the times we now live in. So, if you like to blog, share it on social media. If you'd rather do a video instead, put it on social media! If you want to do both, then do both. The bottom line is that when it comes to content writing tips, social media should be included. This is your chance to stay active, have fun, answer questions, entertain, and show your company’s personality – even in the face of adversity.
4. Ask your writer what he/she thinks – I love writing for small businesses because everyone's content writing needs are different. When coming up with ideas on your own gets more difficult than what you ever imagined, phone a writer. Your writer has a slew of content writing ideas and will gladly knock it all out for you.
Call Edit This for all your writing and editing needs
Edit This is a writing and editing services company in Denton, TX. We specialize in producing written and error-free copy that explains your passion, promotes your products and services, and helps you stand out. We are versatile enough to create that content from scratch or help spruce up what you've already written – and we are local!
Our writing and editing services cover clients nationwide but are local to anyone in Denton, Corinth, Lake Dallas, Shady Shores, Hickory Creek, Lewisville, Flower Mound, Highland Village, Argyle, and the rest of DFW.
Our list of services include:
* Website copy
* Press Releases
* And so much more
Thanks for reading!
*STEVE GAMEL is the President & Owner of Edit This, a writing and editing services company located in Denton, TX. Steve handles anything involving the written word. Give him a call today to help give your business a clear voice.