5 Benefits of Newsletters
You're probably receiving at least one or two newsletters by email or in your mailbox each month from people you regularly do business with. And because those newsletters look nice and give off a positive vibe, you may be thinking of doing the same for your small business.
If you're still on the fence about it, below are 5 benefits of newsletters:
Most companies keep their newsletters casual, personalized, and focused on brand loyalty. The benefit is that you are staying top of mind with clients, investors, and potential leads while creating content that makes everyone feel special. You can share everything from company news to spotlights on employees and their families, educational topics, special offers, etc.
Brand yourself as an industry expert
Over time, newsletters with relevant content that are consistent make you a trusted, go-to source in the eyes of the people receiving them.
Increase traffic to your website
With a few well-placed links, newsletters can drive more traffic to your website. This is where potential clients can learn even more about your company and how to take advantage of your services.
Just like blogs and press releases, newsletters are a low-cost option for those small-business owners out there who are working with a tight advertising and marketing budget. You can send them electronically, eliminating the need for paper and stamps, and most newsletters can be cranked out in a very short amount of time.
Keep everyone informed
If you choose to go the formal route with your newsletters, be sure the information you include in there goes beyond the typical sales pitch and provides helpful content. A perfect example is a personal injury lawyer crafting a piece on school bus accidents and providing a list of safety tips for riding the bus that you can instantly share with your children. People are more apt to read and share content that hones in on key issues they face every day or haven't thought about before.
Call Edit This for all your writing and editing needs
Newsletters are a great way to stay in touch with clients, investors, and employees. They can be casual or formal depending on your audience, your company, and your purpose. Whether you want to gather the info and determine the content or have us manage the entire process, we can keep you from being distracted from your daily business and ensure your newsletter gets out on time and within your budget.
Edit This® is a writing and editing services company in Denton, TX. We specialize in producing written and error-free copy that explains your passion, promotes your products and services, and helps you stand out.
Our list of services include:
* Website copy
* Press Releases
* And so much more
Whether you need us to write content from scratch or put a better spin on what you've written, we are the local writing and editing partner every business owner needs.
Thanks for reading!
*STEVE GAMEL is the President & Owner of Edit This, a writing and editing services company located in Denton, TX. Steve handles anything involving the written word. Give him a call today to help give your business a clear voice.