6 Benefits of Press Releases
Press Releases are a great way to share relevant information that is going on with your company or organization. Maybe you want to announce a new partnership or new hire. Or, your company won a prestigious award. Regardless of what the topic is, it can be challenging to write press releases on your own.
Edit This® has experience in writing press releases that give your company instant exposure while helping brand you as an industry expert.
Below are 6 benefits of press releases:
Your audience stays informed
As I mentioned earlier, press releases provide valuable information people need to know now about your company. That could come in the form of content about a recent merger, new hire, expansion project, or news on upcoming events and accolades the company has received. Basically, a press release is your way of keeping everyone in the loop.
Blogs are great, and so is having engaging copy for your website. Even newsletters help you stay in front of your client base. Press releases play their own unique role in your content strategy. They are designed to be shared with media outlets (newspapers, radio stations, magazines, and online media) that can cover your story and reach a broader audience.
Increased traffic to your website
A press release will show how newsworthy your business is. Make the most of that opportunity by including links to your website and blogs to boost traffic. Doing so helps readers find you, especially if they are now interested in using your services.
Boost your social media presence
Along the same lines as increased traffic to your website, press releases that are well-written generate buzz in your industry. They can then be shared on social media platforms like Facebook and Twitter.
Improved SEO (search engine optimization)
If your press release is published online by several media outlets, you'll have quality backlinks to boost your online visibility. Be sure to include industry and company-specific keywords to add more oomph to your company's search engine results.
Brand yourself as an industry expert
Your goal should be to build trust and credibility in your industry. Over time, press releases with relevant and engaging content make you a trusted, go-to source in the eyes of customers searching online. They'll be more apt to buy from you, too.
Call Edit This for all your writing and editing needs
Edit This is a writing and editing services company in Denton, TX. We specialize in producing written and error-free copy that explains your passion, promotes your products and services, and helps you stand out.
Our list of services include:
* Website copy
* Press Releases
* And so much more
Whether you need us to write content from scratch or put a better spin on what you've written, we are the local writing and editing partner every business owner needs.
Thanks for reading!
*STEVE GAMEL is the President & Owner of Edit This, a writing and editing services company located in Denton, TX. Steve handles anything involving the written word. Give him a call today to help give your business a clear voice.