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  • Writer's pictureSteve Gamel

Content Writing: Write Your Way Into The Hearts And Minds Of Your Clients

We are less than a month into 2020, and all those New Year’s resolutions – especially the ones that have to do with the future of our small businesses – are still fresh in our minds.

Maybe you have aspirations of hiring at least two more employees or a renewed focus on getting out from behind the desk and taking part in more networking and community service projects. There’s also the opportunity to add products and services to what you’re already doing and even pick the brains of entrepreneurs who have been in business longer and enjoy giving free advice.

No matter what your goal is, don’t delay. Furthermore, don’t underestimate the power of content writing and writing your way into the hearts of your clients in 2020.

Having a content writing strategy is yet another great way to think outside the box on the future of your small business, and you can’t truly understand its impact until you try it.

Just a few of the content writing strategies you can do this year include:

* Monthly or quarterly newsletters

* Articles in magazines and newspapers

And that’s just a shortlist when it comes to content writing. I talk a lot about giving your business a clear and authentic voice, and there’s a bunch of ways to do that using the written word. By doing any of the above, or a combination of two or three, you are sparking engagement and building trusting relationships with your clients.

The content writing mindset

Having a content writing mindset is critical in this day and age as more and more customers prefer to know who they are working with as opposed to simply picking a name out of a phone book. They are more inclined to read your newsletter, follow your blog online, and check out your website before doing any business with you.

By showing them your personality and flair, you are proving how invested you are in them and how different you are from the competition.

How do you start? Start by writing something, anything, and putting it out there for the masses to enjoy. Maybe it’s one blog every other week, or an article in a neighborhood magazine to share your story. Once you get the hang of content writing, simply add from there.

Call Edit This® for all your writing and editing needs

Many business owners will find they enjoy content writing, and others will find it more difficult given their schedule. And that’s okay – just don’t give up. If you find there simply isn’t enough time in the day, consider hiring a local content writer and copywriter to spread your message.

Having someone local to handle all your content writing needs allows you to focus on your customers while the message is still being delivered.

Edit This is that content writing and editing service every small-business owner needs. We can take what you write and make it sound better or create content entirely from scratch. Our content writing and editing services cover clients nationwide but are local to anyone in Denton, Corinth, Lake Dallas, Shady Shores, Hickory Creek, Lewisville, Flower Mound, Highland Village, Argyle, and the rest of DFW.

Give us a call today to see how we can help your business grow in 2020.

Thanks for reading!

*STEVE GAMEL is the President & Owner of Edit This, a writing and editing services company located in Denton, TX. Steve handles anything involving the written word. Give him a call today to help give your business a clear voice.

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