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  • Writer's pictureSteve Gamel

Edit This Roundup: Why Your Small-Business Needs Strong Website Copy

Updated: Mar 8

So you have a website, and you need lots of words to fill up all those different tabs and pages. But you can't just write anything and put it out there. You need strong website copy.

Online visitors crave engaging and informational website content and website copy – there is a difference, by the way – to convince them to do business with you. Not to mention, having lots of strong content helps you get found in search results.

But how do you do that on your own? Where do you start? Hiring Edit This® is a great start.

We are your local source for anything involving the written word on your website, whether it's describing your products and services, writing professional bios, or crafting strong website copy that tells the "why" behind your business and builds relationships along the way.

Below is a roundup of all our blog posts about website content writing and copywriting.

Ignoring copywriting on an otherwise fantastic and visually pleasing website is like buying a sweet pair of running shoes without laces. The good news is this doesn't have to be another project to add to your to-do list. Just call us. Read more to learn about our process.

Website designers and website copywriters should always work together. Click the link above to read five reasons why we should work together more.

Adding oomph to your website is a smart idea to improve online visibility and stand out. But taking your website copy and content from flat and uninspiring to outstanding and impactful is not about reaching a mythical word count, keyword stuffing, or slapping words on a page and hope it drives traffic. Here are 6 characteristics of great website copy and content.

There is more to strong website copy than just reaching some mythical word count in your head. This blog post helps business owners understand what it means to have strong content and the various ways Edit This can make that happen.

This is a simple post that lists a few of the website projects we've been blessed to work on over the years as a content writer and copywriter. In just a few minutes, you'll see exactly how we can transform a site with unique and persuasive copy.

At Edit This, our client list also includes website developers. It’s a beautiful marriage – they do what they do to build the website, and we keep them from having to produce content. Those are two distinctly different aspects of creating a quality website. This post is a writer's guide to what we see as "must-have content and web copy."

In this day and age, it is imperative that you give your business a clear and authentic voice to communicate with new and existing clients – and that strategy includes website content. Simply put, it helps you stand out and build relationships.

Call Edit This for all your website copywriting needs

As always, give Edit This a call for all your writing and editing needs. Many times, business owners understand the importance of improving their website with strong website copy but simply don't have the time to do it or know where to start.

We write for people, not machines. We will help you tailor your copy to answer the questions your prospective clients may have and to entice them to call you.

Thanks for reading!

*STEVE GAMEL is the President & Owner of Edit This, LLC, a writing and editing services company located in Denton, TX. Steve handles anything involving the written word. Give him a call today to help give your business a clear voice.

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