Adding more oomph to your website with engaging and informational copy (the text on each web page) is more critical than ever. Not only does compelling website copywriting highlight your products and services, but it also:
* Convinces visitors to choose you
* Establishes you as an authority
* Shows your company's personality
* Defines your company's "why"
* Improves your search rankings
Like I've said before, ignoring copywriting on an otherwise fantastic and visually pleasing website is like buying a sweet pair of running shoes without laces.
The good news is this doesn't have to be another project to add to your to-do list. Just call a website copywriter at Edit This®, your local writing and editing service.
Here's what our copywriting process looks like
Step 1: We get to know you and your business
Strong website copywriting is essential, and the only way to ensure what is carefully crafted for your website is unique and authentic is to get to know you and your business. An Edit This copywriting professional meets with you in person. We take the time to learn everything we can about the company, your services, the industry as a whole, your competition, employees, what makes you different, etc.
We don't want your website copy to read like every other website. We want what we write to be representative of you, tell a story, and add value along the way.
Step 2: We meet with your website designer
In a previous blog post, I outlined several reasons why website designers and website copywriters should work together. By working with the designer, we can review designs they've created, discuss timetables, have a better understanding of how much copy is needed per web page, and ensure the website and the copy we write achieve the same goal. From a time standpoint, projects typically go faster, there's potential for new ideas, and there's less burden on everyone.
Step 3: The writing process begins
Once we have met with you and, if possible, your website designer, we will do additional keyword and industry research to craft quality website copywriting that is search-engine friendly and catered to your small business.
Once we finish the website copy, we'll give you a chance to review it. This allows you to provide critical input without having to do all the heavy lifting yourself.
We suggest additional content writing and copywriting strategies that will add even more firepower to your website. Examples include blogs, press releases, and more.
Call Edit This for your website copywriting needs
A common pain point I hear from clients is, "I need more content for my website!" This includes people who are starting a business and those whose site was thrown together eight or nine years ago and hadn't been doing them any favors reaching customers.
Don't try to go at this project on your own when Edit This can do it for you. We can take all that hassle away while giving your business a clear voice.
If you'd like to see samples of our copywriting work, click here. We've also written several blogs on this topic. You can read those here.
Thanks for reading!
*STEVE GAMEL is the President & Owner of Edit This, a writing and editing services company located in Denton, TX. Steve handles anything involving the written word. Give him a call today to help give your business a clear voice.