Adding more oomph to your website with engaging and informational copy (the text on each web page) is more critical than ever. Not only does compelling website copywriting highlight your products and services, but it also: * Convinces visitors to choose you * Establishes you as an authority * Shows your company's personality * Defines your company's "why" * Improves your search rankings Like I've said before, ignoring copywriting on an otherwise fantastic and visually pleasin

When clients tell me they need written copy and content for their business website, many admit that they have no idea what it's all supposed to look like or include. All they know is what's there already isn't delivering results. The more words, the better, they say. Adding oomph to your website is a smart idea to improve online visibility (think search results) and stand out, but taking your website copy and content from flat and uninspiring to outstanding and impactful is n