You've hired someone to build a site for your small business. But not just any website ... one you can be proud of that also legitimizes your company. And everything is coming together nicely, too – the colors, design and layout, functionality, and calls to action. But now you need to tie it all together with written copy. Ah, yes, written copy – that crucial storytelling element with a clearly-defined message that tells visitors who you are, what you do, why you do it, and w

Edit This®, your friendly neighborhood writing and editing service, is another year older! That's right. Today, we celebrate our 7th anniversary! IT'S EDIT THIS DAY!!! I can't say thank you enough to every family member, friend, client, business partner, and everyone in between for the love and support as I continue to live and breathe my dream job! I've been in the writing and editing industry for 24 years, but when I went off on my own seven years ago – on April Fools' Day,

There aren't many small-business owners who wouldn't want to talk about what they do for a living. After all, these are people who have a true passion for their work. So in a casual one-on-one conversation, they'll tell you anything you want to know about: * What they do * Why they do it * How they got started, and * What makes them different But ask the same person to write all of that stuff down as written copy for their website, and they'll stare at you like a deer in head

People ask me all the time, "why is having well-written copy so important for my website?" The answer is that your website isn't complete without it. You could have the most current and expertly designed site in your industry, with visually pleasing photos and every bell and whistle imaginable. But if you didn't bother to include well-written copy (words) to explain what you do and share your story, the site will fall short. Visitors will struggle to find you in search result

I'm happy to announce that Edit This®, your friendly neighborhood writing and editing service, is celebrating its 6th anniversary. That's right – our anniversary was on April 1, though I prefer the entire month to be known as Edit This Month! In all seriousness, though. From the bottom of my heart, thank you to every family member, friend, small-business client (past and present), business partner, and everyone in between for the love and support. I've been in the writing and

We are less than a month into 2020, and all those New Year’s resolutions – especially the ones that have to do with the future of our small businesses – are still fresh in our minds. Maybe you have aspirations of hiring at least two more employees or a renewed focus on getting out from behind the desk and taking part in more networking and community service projects. There’s also the opportunity to add products and services to what you’re already doing and even pick the brain

When talking to clients about our writing and editing services, I like to say we handle anything involving the written word. That's because while blogs and website copy are obvious projects people need help with, they may not realize the unexpected ways to use a professional writer. Here are ways Edit This® can help as a content writer or copywriter that may surprise you: 7 unexpected ways to use a professional writer 1. Video scripts One of the best examples of unexpected wa