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  • Writer's pictureSteve Gamel

New Year, New Website? Add Unique Written Copy To Get People Talking

You've hired someone to build a site for your small business. But not just any website ... one you can be proud of that also legitimizes your company. And everything is coming together nicely, too – the colors, design and layout, functionality, and calls to action. But now you need to tie it all together with written copy.

Ah, yes, written copy – that crucial storytelling element with a clearly-defined message that tells visitors who you are, what you do, why you do it, and why that matters to them.

Whether you're building a website from scratch or breathing life into an outdated version your techy cousin threw together 10 years ago, written copy that gets everyone talking (in a good way) is more critical than ever as we start another New Year.

Why? Here are just a few reasons:

  1. Your website will have a purpose.

  2. Written copy lets visitors know they're in the right place.

  3. You'll always attract your target audience.

  4. Visitors need reasons to do business with you.

  5. It's another way to help your company stand out.

  6. You'll improve your Google search rankings.

  7. The right messaging keeps visitors on your site longer.

Need unique website copy but aren't sure how to get started? Our website copywriters at Edit This® can take this burden off your shoulders. Call us today at 469-360-3611.

Unique Written Copy Gives Your Small Business the Long-Awaited Attention it Deserves!

You could have the most current and expertly designed website with every bell and whistle imaginable. But the site will undoubtedly fall short if you don't bother to put the same effort into your written copy. You could get lucky with a website designer who will write your content. But the odds are high that you'll either have to write the material yourself or hire a writer to craft your message.

In our professional opinion, it's better to hire a copywriter who will get to know you and your company and write compelling content that's unique, engaging, organized, and error-free.

Explaining the website copy process at Edit This!

Step 1: We sit down and get to know you.

We meet with you and learn everything we can about the company, the problems you solve for clients, your "why," and what makes you different.

Step 2: We partner with your website person.

We discuss designs they've created, timetables, how much copy is needed per page, and more. This team approach helps the project go faster and more smoothly. There's also greater potential for new ideas and less burden on everyone.

Step 3: We tell your story.

We create a clearly-defined message that builds trust among your audience and spurs them to take action. And the best part is that you remain a big part of the process. We'll give you a chance to review what we wrote and provide input without having to do all the heavy lifting.

Step 4: Enjoy your website and win online.

Proceed with confidence that you have a website with all the bells and whistles – including strategic and clear messaging that builds relationships, sets you up as the authority in your industry, and increases traffic online and at your place of business.

What makes quality website copy? There are a few telltale characteristics. Click here to learn more, then give Edit This a call today to see how we can help!

Call Edit This for your website copywriting needs.

A common pain point we hear from clients is, "I need more content for my website!" This includes people starting a business and those whose site was thrown together eight or nine years ago and hadn't been doing them any favors reaching customers.

Don't try to do this project on your own when Edit This can do it for you. We can remove all that hassle while giving your business a clear voice.

Our writing and editing services cover clients nationwide but are local to anyone in Denton, Corinth, Lake Dallas, Shady Shores, Hickory Creek, Lewisville, Flower Mound, Highland Village, Argyle, and the rest of DFW.

Thanks for reading!

STEVE GAMEL is the President & Owner of Edit This®, a writing and editing services company in Denton, TX. He is also the author of Write Like You Mean It: Mastering Your Passion For The Written Word. Steve handles anything involving the written word. Give him a call today to help give your business a clear voice.

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