Guest Post With 540 Strategies: How Your Marketing Can Make You Money
Editor's Note: This is a guest post from one of our Edit This® business partners, Jaime Ellithorpe, with 540 Strategies. Jaime is a marketing and idea strategist, and we have partnered together several times already on content writing projects for her clients. Today, she discusses the importance of having the right message to target your ideal client and its impact on your small business. You can learn more about what Jaime does on her website and blog. 540 Strategies is also all over social media, including Facebook.
Now more than ever, businesses are scrambling to draw in new clients. Marketing is one way to do that, but too many business owners spend time and money on advertising that isn’t working.
One woman I talked to recently told me her marketing wasn’t bringing in very many clients, and those who were calling weren’t the right fit. She’d worked for months on a new wellness course for female millennials, but her advertising attracted women over 50.
I took a look at her website, and it all made sense. It was a mistake I see all the time, and it’s something that can cost a business lots of clients.
The mistake: not having the right message to target your ideal client.
Contrary to popular belief, an effective marketing message starts with understanding what makes your ideal client tick. Many businesses use their ad space to talk about themselves, how long they’ve been in business, and how great their products and services are.
They think marketing is about getting the word out about their business.
The Truth About Marketing
The truth is marketing is about your ideal client.
You create marketing messages that work when you talk about your ideal client’s problems and how you can help solve them.
Sound crazy? It’s not, really. Human psychology has proven that people tend to focus mostly on their problems. Let me prove it to you: Think about the last conversation you had with a good friend. What was most of the conversation about? Problems, right?!
So, if you can communicate to your ideal prospects that you deeply understand their problem, you’ll gain attention in your marketplace. This is where the rubber meets the road in attracting the right clients. From there, the message becomes a conversation about selling the solutions.
Clearly communicating problems and solutions in your marketing is the key to your success.
With the right messaging, you can have a steady stream of ideal clients and never have to worry about an empty calendar again!
Speaking of calendars – if you feel overwhelmed with your to-do list, check out the latest post on my blog on how to create a one-page marketing plan for your business.
Final thoughts from your friendly, neighborhood writer and editor at Edit This
Thank you to Jaime for sharing these thoughts on marketing. Jaime is a great resource, and she genuinely wants you to succeed. At Edit This, we provide writing and editing services that, when combined with all the amazing ideas Jaime has, are guaranteed to add more oomph to your marketing gameplan.
If you'd like to learn more about what we do at Edit This, click here to see our list of services.
Thanks for reading!