Editor's Note: This is a guest post from one of our Edit This® business partners, Jaime Ellithorpe, with 540 Strategies. Jaime is a marketing and idea strategist, and we have partnered together several times already on content writing projects for her clients. Today, she discusses the importance of having the right message to target your ideal client and its impact on your small business. You can learn more about what Jaime does on her website and blog. 540 Strategies is also