What Happens If I Stop Blogging?
Plenty of clients have asked me for advice over the years on how to start a blog for their small business. And those who did take that leap into the blogosphere have been going strong ever since. But one client did ask recently, "What happens if I stop blogging?"
I can't blame him for asking. You've gotta stop blogging at some point, right?
No. You don't have to stop blogging.
I'm still convinced there are enough topics and quality prompts out there for any company in any industry to keep blogging for many years to come.
And this is especially true if Edit This® is ghostwriting those blogs for them.
But fine, let's suppose you decide to be a rebel and stop blogging. And not just for a day, a week, or a month – but for three or four months. What would happen?
What happens if I stop blogging? Here are five things that will likely happen:
Your clients might get upset – You'd be surprised how many people read your blog, especially if you've been going strong for a while. A few of my loyal followers have told me they expect mine to be out every Thursday morning. They look forward to it, so I can't imagine what they'd do if I randomly stopped one day. I'd hate to test them.
It will hurt you in search results – Small businesses need all the advantages they can get. If your blogs are optimized appropriately and rich in keywords, you're bound to start showing up in Google search results. Take all that new content away for a few months, and you could risk slipping further down the line in search results.
Customers might wonder if you're still in business – Another side effect to pushing the pause button on your blogging is that clients might think you've gone out of business. Limited activity of any kind raises red flags and gets people talking.
Clients could go somewhere else – This is unlikely. If you are really good at what you do, and people know, like, and trust you, not blogging for a few months isn't going to damage that relationship. With that said, potential clients could go elsewhere if you don't stay in front of them.
It's difficult to start blogging again – Just like anything else (working out, eating healthy, etc.), it's difficult to get back on the wagon when you've fallen off. What happens if I stop blogging? I'd lose a ton of momentum. What was once a very important part of my routine wouldn't feel as important anymore. And that's never a good thing!
Call Edit This in Denton, TX for your blogging needs
The good news is that if you decided to stop blogging for a considerable amount of time, your blog wouldn't die. You won't lose any of the content you created before the hiatus, and it's relatively easy to pick up where you left off. The hiatus could also benefit you in that it could give you more time to focus on your business and even backlog a few blog ideas for when you decide to start up again.
But why risk it?
Want to know what blogging with Edit This looks like? Click here to learn more!
If time and motivation are concerns when it comes to your blog, give Edit This a call.
* No more coming up with ideas by yourself
* No more juggling daily tasks with blogging
* No more ineffective, error-riddled content
Your blogs are written by an expert who knows the business of blogging. We capture your voice, help your company stand out online, and can likely crank out two or three blog posts in the time it takes you to write one.
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