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  • Writer's pictureSteve Gamel

Is It OK To Push the Pause Button on My Company Blog for a Few Months?

A long-time friend and fellow business owner approached me recently to ask my thoughts on whether he should push the pause button on his company blog for a few months.

It wasn't because his posts weren't performing well.

If anything, reader engagement was through the roof and had led to more work.

It also wasn't because he was spending too much of his precious time writing them.

He's been using another writer who offers services like mine at Edit This®. I playfully tease him for using someone else instead of me ... but that's neither here nor there.

So, I couldn't help but ask, "Why push the pause button?" And his answer surprised me. He said, "This is my busy season. I'm thinking we can pick it up again when things slow down. Whatcha think? Good move or bad move?"

Should You Push Pause On Your Company Blog?

The answer is no – at least, that's my professional opinion. Marketing gurus can advise business owners on what to blog about, how to make money as a full-time blogger, and even how to get people to read their blog posts. But none of those blogging tips and strategies matter if you aren't consistent.

Consistency means maintaining a strategy over a long period. Frequency is how often you publish within that strategy. For some, it means daily, while for others, it means once a week.

Where you fall in that spectrum is up to you, but once you set a schedule, stick to it.

The last thing you want is for readers to say, "Hey, where did he go?" I promise you, there isn't a single blogging strategy that allows you to take three or four months off.

Isn't it that way for anything in life?

Take working out, for instance. If you are diligent about hitting the gym for two weeks but then take a few months off and then go twice a week or once a month, you won't make any progress, right? All the starting and stopping will leave you sore, miserable, and unmotivated by the lack of results.

It's the same thing for blogging.

Whether this is the slow or busy season doesn't matter. Blogging consistently keeps you top of mind and in front of people. If anything, you should be blogging more – not less.

A few benefits to blogging consistently include the following:

  1. You become the authority on your craft.

  2. Readers can count on your blogs.

  3. Your website will have a purpose.

  4. Your leads will grow.

  5. Fresh content is Google's love language.

  6. As a result, you'll show up higher in search results.

Final answer: Don't push the pause button on your company blog for a few months. If you feel like you need to because you're writing them yourself and can't keep up, hire a writer (like me). If you already have a writer, keep them busy.

You can thank me later!

Call Edit This® in Denton, TX, for All Your Writing and Editing Needs.

We hope you enjoyed today's blog. If you want to have Edit This® handle your company's content writing and editing needs, call us today! We can write copy from scratch or spruce up your writing. That includes blogs! We love writing them!

Thank you for reading!

STEVE GAMEL is the President & Owner of Edit This®, a writing and editing services company in Denton, TX. He is also a consultant and coach and the author of Write Like You Mean It: Mastering Your Passion for the Written Word. Steve handles anything involving the written word. Give him a call today to help give your business a clear voice. 

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