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Writer's pictureSteve Gamel

Edit This Grammar Lesson: Incite vs. Insight


Welcome to another Edit This® grammar lesson. In today's blog post, we will discuss incite vs. insight. Do you know the difference between them?


Most people reading this might respond with a resounding "YES!" But incite and insight are examples of homophones–words that sound the same but have different meanings and spellings. And they trip more people up than you might think.


Let's clear up any lingering confusion, shall we?

Incite means to provoke, encourage, stir up, or rile up.


  • Some would say he incited the riot with his speech.

  • John hoped his joke would incite lots of laughter.

  • I want to incite a love for learning.

Insight is an accurate, deep, intuitive understanding of a person, thing, or topic.


  • His paper on robotics in healthcare was very insightful.

  • Mike can share some valuable insight on that topic.

  • His 30 years of experience give him a unique insight into this issue.


Call Edit This® in Denton, TX, for All Your Writing and Editing Needs.


It's fun to tease friends for grammar mistakes or point out other errors in written copy. But any spelling or grammar error in business writing – brochures, website copy, blog posts, press releases, newsletters, etc. – wreaks havoc on your company's image.


Studies show that when choosing between two companies, customers prefer the one with clear and error-free written communication.


We hope you enjoyed today's blog. If you want to have Edit This® handle your company's content writing and editing needs, call us today! We can write copy from scratch or spruce up your writing. When it comes to grammar, everyone could use an extra set of eyes.


STEVE GAMEL is the President & Owner of Edit This®, a writing and editing services company in Denton, TX. He is also the author of Write Like You Mean It: Mastering Your Passion For The Written Word. Steve handles anything involving the written word. Give him a call today to help give your business a clear voice.


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