I love seeing company websites that have fun and engaging employee bios on an About Us, Meet The Team, or Our Team page. While not a do-or-die element, these are some of my favorite pages to read. And the fact that they took the time to include them shows how much the owners value building connections between their staff and potential clients. Visitors click on those pages more often than you think. Employee bios give your site a sense of trust, personalization, and completen

About two months ago, a gentleman by the name of Casey approached me at a networking event. He needed me to write employee bios for roughly 35 people, but he didn't want the traditional "professional bio" with work history, accolades, and other boring stuff. I'm paraphrasing, but he basically said, "I want something fun – something different that will help them get to know each other. Interview them, have fun, and be creative. I trust you." We handle anything with the written